Major browsers like Google Chrome and Mozilla Firefox removed support for Adobe Flash in their latest releases leading to large websites like YouTube, Amazon, and even Facebook to either phase out or plan to phase out the support Adobe Flash. Furthermore, most mobile devices don’t support Adobe Flash and in order for ads to work on these platforms, developers are scrambling to convert old Flash ads to new WAML ads.
Why did this happen?
Adobe Flash Player constantly poses a security threat to websites and browsers. Among that, most users don’t update the player often enough to keep up with the security updates, leading them exposed to malware and viruses.
What are the affects?
Websites and any ads created in Adobe Flash will no longer load in new browsers leading to lower conversion and impression rates.
What are the next steps?
WAML is the new standard to develop ads in. These languages are supported in almost all browsers and will ensure optimal compatibility.
Google has provided a free easy to use tool called Swiffy to convert old Flash ads into new HCJ format.
Associate Front End Web Developer