Tom has over 20 years of direct marketing experience and is a successful entrepreneur. Early in his career, Tom worked in the general advertising business with SSC&B Lintas Worldwide, working with major brand advertisers such as Cover Girl and Burger King. After a stint on the general advertising side of the business, Tom switched his advertising focus to the ROI driven direct response business in 1985. In the summer of 1997, Tom founded his own media company – Media Resource Group, Inc., a media-buying firm focusing on direct mail and the insert media industry with notable clients BMG/Columbia House, DIRECTV, JC Penney Lifetouch Portrait Studios, Chase and Sprint.
In January 2006, Tom established ConvergeDirect as an overarching compliment to the media buying focus of Media Resource Group. ConvergeDirect is a multi-channel Direct Response Ad Agency that provides clients with a boutique, hands-on solution for strategic media planning, analysis and procurement of all marketing services. Experience, Insight, and Results is the mantra we live by.