viral marketing

Privacy, PR, and How One Company Got it Right

Privacy. It’s been a real hot button issue over the past few years. You can’t turn on the TV or read a news article without hearing about how our privacy is being exploited. The NSA, Edward Snowden, Facebook, Big Data, the list goes on and on. As marketers, we often find ourselves treading in muddied waters. What’s too intrusiv…Read More