Steve Jacoby

4 Data Analysis Features Every Marketer Should be Using

Today’s marketers are faced with constant data explosion. Customer data is tracked from television spots, radio ads, direct mail campaigns, search, display and social media interactions. The ability to prove ROI on a campaign is never for a lack of the quantity of data available. But, the insights gained from this data and the acti…Read More

ConvergeDirect, 2011 DMA Innovation Awards Winner.

ConvergeDirect, 2011 DMA Innovation Awards Winner. New York, NY – ConvergeDirect voted People’s Choice Award Winner http://www.the-dma.org/cgi/dispannouncements?article=1565 for Best New Innovation at the 2011 All For One Integrated Marketing Summit in NYC. …Read More