print advertising

Where can print advertisers find new customers?

As the world moves online, where does that leave the traditional print advertisers? The circulation of insert programs is shrinking and finding available space is becoming more competitive.   Fear not, there are cost efficient solutions.  Utilizing drive-to-phone programs can provide advertisers with additional distribution for ne…Read More

Bringing Online to Offline, Sort Of

Since 2004 I’ve been somewhat close to print advertising through my relationship with our current President & CEO Tom. Tom and I have had several conversation with regards to print (alt media in this case) not performing as bad (ROI) as people give it credit for and search most likely doesn’t perform as well as people give it…Read More