digital marketing

Will TV buying follow in Digital’s Programmatic Footprint?

Programmatic buying: the new buzzword of the advertising industry. Ask for a definition of the term, however, and the response is almost always vague. In layman’s terms, “programmatic” covers various technologies that allow an agency to automate the buying and optimizing of advertising with little human intervention. At present…Read More

Achieve your Marketing Goals with the Help of an Agency

Understanding all the nuances of any type of digital marketing that stems into lead generation, whether it is SEO, SEM, Email, Affiliate, etc., is not a process that takes a few days; it can take weeks, or even months to complete! It is an extremely daunting task, and one of the main reasons why almost every major university now offe…Read More

What Marketers Can Learn From the World Cup

At ConvergeDirect, we’re all missing the World Cup excitement. The tournament brought a competitive and exhilarating sensation not only to our office but to the entire country. Although we loved watching the best players in the world kick, run, and tumble their way to victory, we found that there’s much more to the sport than jus…Read More