Strategic Planning

Driving Your Marketing Strategy

ConvergeDirect drives your marketing strategy through ROI-based media planning.

State of the art media planning tools and strategic media buying relationships across multiple outlets ensures ConvergeDirect provides the proper media mix to maximize advertising investments, lead generation and sales.

  • Our proprietary media planning tools, ROIplanner and ROIforecaster, effectively manage the complexities of the buying and optimization process.
  • ConvergeDirect capitalizes on multiple buying relationships to deliver the best rates and the best services to our clients.

The Methodology of Analytics

After working directly with clients to thoroughly assess and identify needs, ConvergeDirect determines the best media strategy to support advertising goals by utilizing a process that synthesizes historical data, current market trends and future forecasting.

We target your audience and implement strategic plans that determine the viability of a campaign based on front-end and back-end data. Our process continuously evaluates results, identifies key learning and recommends growth strategies to produce a more effective campaign and investment.

We recognize every dollar spent is done with the purpose of generating revenue and thriving in a competitive environment.

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