SEO Services

We carefully analyze each company’s business goals and objectives and create a rigorous long term strategy to help drive online visibility. At ConvergeDirect, each of our clients have dedicated technical, content, social and strategic specialists who work together to meet your goals and increase your ROI.

Some of our strategic services include:

  • Opportunity Analysis
    • When reviewing and indexing a website, search engines don’t review a website as a whole, but by unique specific pages. This makes sense because every page is different, with unique content, links, and search relevancy.  One page might have a higher page rank than others, have better keyword rankings, more links, and so forth.  This is why it’s so important to understand the baseline of each core page, understand each page’s objectives, and realistically set long-term expectations for both total traffic and unique page hits.
  • Technical Analysis
    • Search engines look not only at the pages of the website, but also at the actual backend of the website.  The technical foundation of a website can directly impact the performance of a website ranking
  • SEO Copywriting and Marketing
    • The goal of the major search engines is to provide the best user experience possible, so when someone types in a word, search engines want to ensure that the websites shown are as relevant as possible to what the user is searching for. There are many aspects on every webpage that can be optimized to suggest what each web page is about.
  • Off-Page Optimization
    • What made Google the most popular search engine was their results they produced for users. In 2001 they got a patent that explains their algorithm is based on related websites linking to a web page as a key measurement to indicate if that web page is authoritative in nature. A lot has changed since then, but off-page optimization is still the core ingredient in a website ranking well. There are different types of building activities that will impact the results which will be implemented.
  • Design and Navigation Analysis
    • Making the site easier to use and follow can lead to improved user experience and increased conversions. Optimizing navigation will consist of ensuring navigation bar consistency, optimal footers & headers, and the correct use of seals and certificates.
  • Mobile Optimization
    • Mobile has brought about a paradigm shift in accessibility and distribution of information online. Search engines like Google, have realized the opportunity, and are coming out with offerings to search the growing “mobile web”. We will conduct a comprehensive mobile audit of your website to ensure it meets best practices and is optimized to rank well.
  • Brand Reputation Management
    • Brand awareness is always an important aspect to a business and if there is bad press about your brand, not only can it negatively impact the amount of people visiting your site, but it can also impact your bottom line conversion rates of the ones that do visit. Our brand reputation management can push down negative reviews & competitors sites or neutralize those currently ranking high on search engines. This will not only ensure brand related term results are filled with related and positive queries, but will lead to higher click through rates and conversion.
  • Social Media
    • Both the major search engines have made significant changes to their search engine algorithms to integrate social signals into their results. 40% of consumers who use search in their path to purchase are motivated to use social media to further their decision making process. The fact that social media has a high correlation with SEO, a social media campaign should go hand in hand. Not only are we well versed in brand awareness and interaction based campaigns to result in higher traffic and conversions, but this will also support your SEO efforts.
  • Local Search Optimization
    • 66% of Americans use local search to find local businesses and more than 20% use a geographic/local qualifier to find search engine results. Factors considered for ranking a site for local specific queries may be different than the factors considered for ranking a website for terms that do not have any geographic intent. In addition you have the opportunity to be shows in the standard search engine results as well as the local results box in both the major search engines. This will ensure that you rank for your geo qualifier keywords.
  • Analytics
    • Since by heart we’re a direct marketing agency, we’re all about measuring our results. This means diving deep into analytics to assess changes and utilize this knowledge for re-optimization and testing going forward along with any insight we may have from other verticals
  • SEO Transparency
    • We want to ensure we not only hit our goals, but work in tandem with our clients, meet our goals and explain why we’re offering a recommendation rather than simply stating ‘do this’. This is accomplished through multiple means:
      • Best practices documentation
      • In-person training seminars
      • Access to award winning tools
      • Bi-weekly calls
  • Monthly Ongoing Maintenance
    • There is always work to be done when it comes to SEO and below are some of the activities which are done on an on-going basis to ensure we monitor, adapt and make changes for optimal results:
      • Recommend New Content Ideas or Site Features
      • Monitor Search Engine Rankings
      • Reporting & Analysis
      • Tweaking Web Site Structure and Navigation
      • Updates and Changes
      • Link Audit & Removal