In a study conducted by Google, the average user has 24 research touch points before making a purchase. 77% of these people start their research by utilizing a search engine. The top ten results that are shown in the search engine is what’s going to drive the user down a specific path to take. If your web presence is not being displayed in the top ten results then you’re not going to have the opportunity to make that type of strong influence.
The key principle is knowing that people have become much more savvy and are now using many devices to connect to search engines. More people are asking questions and looking for instant gratification with immediate results and the most appropriate answers. That is what the Search Engines job is; to answer users’ questions by providing the most relevant and trustworthy websites with the answer to their questions.
However, the major search engine algorithms have constantly changed and revolve their algorithm around the user. This means the human footprint is now a core component of the search results. Therefore, search engines take into account not only what the user intent is, but also who the user is to deliver the best possible search results. This includes:
- The location of a user
- The device that the user is utilizing
- How the user engages with the website
- Social connections and interactions
- The content the user is looking for
All of these aspects are taken into account when creating an SEO approach for a website. However, ConvergeDirect is a media agnostic organization so when it comes to Search Engine Optimization (SEO) services, we only take on activities that will have an impact to your bottom line that can be quantifiably measured. This will be done through hard metrics and soft metrics.
- Leads (online or offline)
- Average transaction order
For us to ensure we’re providing an optimal plan, we will want to ensure we understand your goals as an organization and dig deep into analytics to understand how SEO plays a part in the bigger picture and impact not just SEO results, but results for the organization as a whole and will this plan fill the need.