Executive Vice President, New Business Development
Robin Bender began her media career in the 1980’s working on the general side of planning and buying. In 1989, when she started working at Rapp Collins Worldwide, she found her real love in advertising – direct marketing. Within her 17 years at Omnicom, Robin was responsible for the planning and buying of a wide range of direct-response media, helping clients optimize spending through aggressive front-end negotiations and back-end optimization strategies. Her focus is and has always been the growth of client’s customer base—with the right consumers at the right cost!
During Robin’s many years in the business, she has contributed to the success of a variety of campaigns, including subscription acquisition programs for financial, new member programs for credit cards, continuity lead generation programs for retail, financial, insurance and energy, packaged goods and home services. The media mix for these programs ranges from ROP newspapers to digital to DRTV and alternative media, selectively based on each client’s objectives and target audience.
In 2006, Robin partnered with Tom and Maarten to start ConvergeDirect and now works side-by-side with clients to help them understand the need to incorporate direct marketing into their marketing objectives. DRTV, insert media, directory advertising, interactive-all media that are utilized to increase clients sales goals.
Robin is using her background experiences to work with the ConvergeDirect team to grow their clients’ businesses and improve ROIs.