Executive Vice President, Managing Director
Maarten has more than 20 years of experience, primarily on the client-side, in direct marketing and brand management in diverse categories including books, magazines, coffee and tobacco.
Maarten began his career marketing book clubs for Weekly Reader and Grolier, where he managed the Dr. Seuss Club, the Disney Book Club and other lines of business. He then was product manager for Gevalia Kaffe Import Service at a time when “gourmet” coffee was a nascent category, at best. Handling new member acquisition through all major media channels, membership grew five-fold during his tenure. Through these assignments, he honed his direct marketing skills and expertise in the club & continuity businesses.
Prior to joining ConvergeDirect, Maarten was VP/Group Marketing Director for Time4 Media, a division of Time Inc. In this role, he managed “agency” subscription sales, helping to manage the rate base of well-known titles like Field & Stream, Outdoor Life, Popular Science and This Old House.
As a founding member of ConvergeDirect, Maarten currently manages the DIRECTV account, overseeing the agency’s management of a multi-million dollar budget to generate new subscribers for the leading satellite television service. His client-side experience offers unique perspective and insight in helping DIRECTV navigate a variety of direct response models.