EVP Search & Technology
Eric leads all technical and search operations at ConvergeDirect Online. Eric’s experience truly blends the “art” and “science” of search marketing and has been instrumental in helping Direct Response organizations leverage and benefit from search. Eric brings a wealth of knowledge combining real-time systems and services enabling clients to achieve new levels of online success.
Prior to joining ConvergeDirect Online, Eric was the EVP of Technology and Client Services at SendTraffic. Leveraging a strong IT and customer service background, Eric designed and architected Bid Management & Tracking technologies and has overseen the management of over 500 online campaigns and millions of keywords. Eric’s experience expands beyond technologies and subsequently managed the entire services organization that included over twenty account managers, client service reps responsible for all phases of client campaign management.
A graduate of Tulane University with a degree in Computer Science, Eric frequently lectures on various topics including technologies role in SEM and partnership marketing.