Content always has been and always will be the ruler of the land. But if you ONLY build content on your website will people come. 62% of companies believe posting on social media is vital to their marketing effectiveness. 46% consumers make their purchase decisions through social media sites. Of course, the king (a.k.a Google) isn’t going to let you do that so easily, because they’ve shifted the goalposts with regards to SEO (Search Engine Optimization) and web search algorithms, again. The first preachers of the importance of SEO are now dinosaurs. The game has changed, and you have to change with it if you want higher web rankings and the money that’s bound to come along with it.
Content Marketing – it’s all about a passion for writing and building relationships!
Content is one of the top 3 reasons why people follow brands on social media. About 80 percent of business decision makers prefer to get their information on a company in a series of articles rather than advertisements. Passion and knowledge about the subject are more important than ever before, and so is keeping connected with your readers. You write not only because you love to write but you love to engage with your readers. If you’ve got a good response, appreciate it; if there’s a comment, acknowledge it; if there’s a question, answer it. People want to engage. That’s what social media is all about! It’s not just being a writer, and having your say. Internet readers want to have their say, too and that’s where you have to woo your audience! Be a lover, not just a writer! Here’s how.
How to get readers/consumers for your web content
- Frequency. Google’s new search parameters seem to be factoring frequency in their SEO reckoning. This means, the more content you upload, the more chances there are of you hitting the internet’s version of going viral! Your content still has to make sense and add value and while a single post a week might not be enough, a daily post just might do the trick though. It’s just like sales, the more you put yourself out there (your content) you will get more clients (readers).
- Community. The reason blogs, social media and the like are referred to as online communities is because interactivity is the key. As said before, the reader doesn’t want to stand on the other side of the fence, he wants to be involved. The basics of marketing apply here too, customer (or reader, in this case) satisfaction is the only way of making your web content successful. The approach then has to be different. Instead of trying to create one piece that will go viral, you need to create a following that will consistently spread your content throughout the web, making all your content widespread. It’s all about engagement. Just like you would woo your partner, you need to woo the readers into conversation.
- Guest Blogs and links. Now, more than ever before, tying up with like-minded writers is a great way to spread the word. If an individual follows a blog on a regular basis, for example, he or she looks forward to reading new articles that are posted by the blogger. So if the blogger in question recommends a piece by someone else, his reader is more likely to access that content. The same holds true for guest blogs. In fact for a well-known blogger to allow your content to go up on his own space is a glowing recommendation in the web community, and one that the reader understands as well.
- Brevity. The words ‘keep it short’ have been used by many, but never have they been as greatly applicable as they have to internet based content. If we’re reading stuff on our phones, or even on the PC for that matter, typically, we don’t have the time or the energy to trawl through a maze of text. Do I need to spell out the K.I.S.S principle for you?
- Design. If you fail to use a background that doesn’t clash with your font color, or pick a font size and type that’s not difficult to decipher, then chances are a reader might not be interested in reading your post. And here’s an interesting statistic from Jeff Bullas: articles with images get 94 percent more total views. Use images to your advantage.
- Infographics. If a picture is worth a thousand words, an infographic is probably worth at least ten thousand then. Infographics are the new way to communicate, particularly online. They load quickly because they’re usually just one small JPEG file. The wording is concise and there are pictures right there to accentuate what’s written. Clean – simple – concise. Three words that describe both what the internet demands and what the infographic provides.
According to Nielsen about 60 percent of respondents to a survey said the Internet was very useful in helping them make a decision on a new product. Consumers refer to Internet forums, a company’s website or an article they read on a frequently visited page. Compelling content is more important than ever for any business. Use content to maximize brand awareness, increase traffic to your website and generate profit. The Internet and Google will constantly change, but content will always remain king.