Search Engine Optimization

e.l.f. Cosmetics Surges in Organic Rankings, an SEO Case Study

Learn how to become the most visible brand in Google organic searches. Download our case study to read about our strategic approach and learn proven best practices. …Read More

The Power of a Good Review

The basic foundation of SEO involves solidifying client webpage quality and rankings on the search engine results. Pouring over the inner working of a site and insuring standards are met and upheld while simultaneously trying to generate organic, streamlined content, is all in a day’s work. As hard as you work to secure success for…Read More

Clients and Influencers: A Win-Win

In any sector of business, whether it be management, finance, marketing etc., people prefer to receive return on their time and effort rather than providing knowledge or services pro bono. If a win-win situation is possible, why not take advantage? This principal applies in the digital marketing sector as well; especially within t…Read More

SEO Pricing – The Inside Story

Return on investment is one of the focal concerns for any business in the long run. So if you’re tired of redundant SEO strategies with very little or no quantifiable results, SEO variable pricing will be like a breath of fresh air. SEO is not a turnkey solution – it’s more like buying a house. The cost involved would be var…Read More

5 Best SEO Rules and Tips from an Intern

During my summer internship at Converge Direct, I was immediately introduced the SEO Best Practices. I had little experience with Search Engine Optimization, since I had only taken one marketing class. In my first few weeks here, my brain was inundated with SEO information. While it was all new and sometimes overwhelming, it was also…Read More

Tips on How to Write Viral Content

So you have this great idea for a blog post and you hope that it’ll go viral and drive a lot of people to your blog, but do you know how to create that content, the smart way? Going viral isn’t always guaranteed, but if you follow these tips, you’re a step closer to having your content shared around the internet world. 1. Wr…Read More

8 Tips to Effectively Market Your Content

The sudden upsurge in the popularity of social media has left many traditionalist marketing firms scratching their heads. This relatively new form of web-based interactions has changed the face of online marketing completely, and while a lot of firms have adapted to survive, quite a few haven’t, and are paying the price for it. …Read More

If Content is King Social Media is Queen

Content always has been and always will be the ruler of the land. But if you ONLY build content on your website will people come. 62% of companies believe posting on social media is vital to their marketing effectiveness. 46% consumers make their purchase dec…Read More

Is SEO and Social Media in a Relationship?

What is Social Media and SEO Everyone is thinking and talking about the relationship between Social Media and SEO. Social Media is used to build relationships by fostering interactions, discussions, to share ideas and content. Social media helps with the discovery of new content, information and current stories. It’s abou…Read More

2013 Search Engine Ranking Factors Summary

Over time Google has made many changes to its algorithm which has affected the rankings of many websites According to Moz, Google changes its algorithm around 500-600 every year.  That’s more than an update a day.  Most of the updates are minor, but every few months Google rolls out a “major” update that affects results in a …Read More