Native Advertising

Spoiler Alert → Native Advertising is still Advertising!

“Advertisement,” “sponsored by,” “paid content,” “paid posts,” “promoted by,” “featured partner,” “branded content,” and “native advertising” are just a handful of terms that surround a new breed of advertisement’s with the purpose of letting consumers know – this ad (which blends better into the b…Read More

What’s Old is New…

…Reese’s pieces in E.T….. Ray- Ban Aviators in Top Gun….. FedEx in Cast–Away Yesterday’s product placement ads are today’s Content Marketing/Native Advertising. Content Marketing is a hot topic in the digital world. Like most new innovations or trends, many are tweaks, combinations or evolutions of an older concept. …Read More