Susanna Lee

Yahoo Gemini – DOW Exclusions

Dayparts are a crucial addition to any SEM account to better adjust your bids for top converting hours or best performing days. However, another strategy is to exclude the days in which performance may suffer (such as weekends in which clicks may be accrued with limited to no conversions). In Google and MSN, we can easily select a…Read More

The Power of Viral Marketing for Branding & Retail

During my college years, I had this great idea to start a jewelry eCommerce business as a fun project and as a challenge for myself to begin my first steps into the entrepreneurial world. The only problem here was the money. I was dirt poor and most of my expenses were allocated toward creating quality products and lavish packaging. …Read More