Steve Jacoby

Yahoo & Google Sign ‘Search Deal’, Sort of

Overview Yahoo and Google announced a three-year ‘Search Deal’ (with no guarantees, lots of flexibility, and multiple termination clauses) which will enable Yahoo to serve Google’s ads on 49% of desktop and 100% of mobile searches (if it wishes). Deal Highlights Google could …Read More

Google Knowledge Graph – ConvergeDirect POV

Overview The Knowledge Graph is designed to enhance search results with more content when users search for things, people or places that Google knows about.  Google’s Knowledge Graph isn’t just rooted in public sources such as Freebase, Wikipedia and the CIA World Factbook.  It’s also augmented at a much l…Read More

Google Allows ‘Do-Not-Track’ Button in Browser to Protect Consumer Data

Do-Not-Track: Google joins the Digital Advertising Alliance On Thursday, February 23, 2012, a coalition of Internet giants including Google which represents over 90 percent of all online advertising agreed to support a Do-Not-Track (DNT) button to be embedded in most web browsers. Google previously resisted incorporating…Read More


I hope everyone is very spun up on HR3261-Stop Online Piracy Act (SOPA) and S968-Protect IP Act (PIPA).  If you are, hopefully you’ve contact your state senators and congressman.  If you’re not, please read (and reuse) the following letter SEMPO created. …Read More

Yahoo 6.0 – A New CEO Is Born

Yahoo hired PayPal President, Scott Thompson as their new CEO. I think on one level this is wonderful. Bring in a tech executive that is great at team building and has an outwardly positive appeal to rebuilding the brand of Yahoo! However, that’s the end of my optimism. The Yahoo board wants to bring someone on board who can quickl…Read More

Mortgage Scams – Not Just Google

Interesting enough, SIGTARP (the Special Inspector General for the Troubled Asset Relief Program) noted that 125 mortgage scam companies (which were connected to over 400 advertisers) were shut down by Microsoft according to an article in …Read More

Google and Sir Charles – Yup, You’re A Role Model

In an interesting turn of events, Matt Cutts, Google’s head of web spam team told folks in attendance that Google might start penalizing sites with too many adds (above the fold) that make it difficult for the consumer to read the content.  As Cutts and his team of merry men (and women) continue to police the internet and strike d…Read More

Google X

A lot’s been in news recently regarding the “so secret many Googlers don’t know about it” Google X. The NY Times wrote an interesting article this past weekend which detailed out (to some extent) cars that …Read More

The Value Of The Like

I’ve been reading quite a bit about the value (and in many cases, non value) of the facebook Like. According to a column in search engine land by Carrie Hill, “over 90% of the people who like your facebook business page will never look again”. Now, Ms. Hill states this totally anecdotally, which I think is bad on the editorial …Read More

The Art and Science of Your Social Networking

As one that commutes 40+ minutes to and from work each day, I tend to spend a good bit of time on my social networks. For me, it’s Facebook and LinkedIn. I’m “somewhat” conscientious on what I’m posting as to not offend anyone but yet not bore everyone as well. What strikes me is the amount of folks who use these sites with…Read More