Ginette Merenski

Considerations for Successful Creative Testing in Print Media

A mistake in creative test set-up can have detrimental effects on your campaign.  Besides the obvious financial loss the learnings loss can set you back months from hitting your goals.  In print media testing can take weeks even months to go out and then weeks more to read.  Getting it right the first time will keep you on track.…Read More

7 Optimization Tactics for Consideration When Evaluating Print Campaigns

When reviewing print program performance there are several levers that can be pulled to generate response rate lifts.  Many planners will look mainly to rate and creative to get programs to goal and miss other tactics that can be equally impactful.  If you have exhausted options with rate and creative do not deem a program unsucces…Read More