click here 1. Instill customer trust by adding accreditations: As seen on TV, Featured in USA Today, Made in America, BBB, DMA Member since 1990, 1MM+ sold
2. Incorporate attributes of the media vehicle in your ad: In a couponing/discounting environment, feature a coupon or significant savings message; In a heavy editorial environment, leverage an advertorial format
source 4. Use strong claims to best describe the features of your product: 3X better; Results in less than an hour; New and improved. Support claims with independent research.
5. Prioritize call to action based on effectiveness of each channel: If your call center has a close rate, drive prospects to phone; leverage mailbacks for senior offers; drive to a unique web address with a simple order form
here 6. Make the ordering process easy: Feature click-to-call on your mobile site; 24/7 call center hours; No waiting, no phone trees; single step order form completion online; pre-populate customer information on mailbacks
source 8. Conduct tests with planned frequency as many media vehicles require multiple ads to drive response