We submitted an entry to the 2011 DMA Innovations Awards. The category we selected was Database, Measurement and Attribution. The summary of the innovation is as follows:
A core challenge is making real-time data-driven Alternative Media buying decisions quickly and accurately in the offline spectrum. ConvergeTrack™, our proprietary technology, was created to provide a solution. Our tool extracts an automated feed from dozens of media vendors containing pertinent data at the most granular campaign and geographic levels. ConvergeTrack™ compiles hundreds of thousands of fields into one unified format and within seconds matches it back to client conversion data. Thus, campaign metrics materialize in days verses months which accelerates the time in which learnings can be applied and media buys can be optimized 30+ days faster.
Yesterday we received great news, out of the dozens of companies that submitted, we are one of 10 finalists! On June 20th and 21st, we are going to present this to the 1500 or so folks (they vote on the final three) that are attending the All For One Summit in NYC. If we’re selected as one of the final three finalists, we’ll present a five minute presentation on the 21st and winners will be announced at the DMA2011 in Boston (of which we’re sponsoring a booth).
I urge all of you to use the following at the bottom of your signature file to help get more folks there to vote for us.
Stop by booth # 1126 at the ALL FOR ONE: The Integrated Marketing Summit
June 21st and 22nd and Vote for ConvergeDirect’s Marketing Innovation!
Use code AFOFRE for a FREE exhibit hall pass
Steve Jacoby, Managing Director Search and Media Strategy