Technology » ConvergeTrack

ConvergeTrack -- one of the most advanced tracking and reporting technologies – enables marketers to get a cross sectional view of their entire marketing portfolio. This unique aggregation process enables marketers to take a full 360 degree view of all of their marketing efforts in one individual campaign performance as they relate to each other.

ConvergeTrack offers many of the features you would expect in a performance tuned direct marketing technology:

• Full campaign tracking and reporting
  • Impressions, Clicks (Click Thru Rates), Conversions (Click to Conversion Rates), PageViews Creative performance
    and landing page performance
• Full visibility into ALL Search Engine Marketing, Display, Email, Affiliate, Campaigns
  • The most granular data available to make intraday changes
  • Detailed keyword analysis (by match type)
  • Campaign and Adgroup analysis
• First ever visibility into EVERY SINGLE change that was made and net impact
  • Today vs Yesterday
  • Last 7 days vs Previous 7 days
• Domain and Keyword Referrer analysis
  • Eliminate domains that send clicks but don't convert
  • Learn which sources are good potential media buys
  • Eliminate affiliates that are poor performers
  • Visibility into network partners traffic sources
• Full Daypart Analysis (conversions and conversion rate by hour and day, CPA by hour and day)

• Creative Report
  • Identify best converting ads, not simply the ones with the best Click Thru Rates
• Fully automated bidding based on OVER 30 various algorithms (BOTH rules and Portfolio based)
  • CPA/ROI based
  • Conversion volume
• Detailed Geographical analysis down to the City and State level