Technology » ConvergeTrack^®

ConvergeTrack^® -- one of the most advanced tracking and reporting technologies – enables marketers to get a cross sectional view of their entire marketing portfolio. This unique aggregation process enables marketers to take a full 360 degree view of all of their marketing efforts in one individual campaign performance as they relate to each other.

ConvergeTrack^® offers many of the features you would expect in a performance tuned direct marketing technology:

• Full campaign tracking and reporting
  • Impressions, Clicks (Click Thru Rates), Conversions (Click to Conversion Rates), PageViews Creative performance
    and landing page performance
• Full visibility into ALL Search Engine Marketing, Display, Email, Affiliate, Campaigns
  • The most granular data available to make intraday changes
  • Detailed keyword analysis (by match type)
  • Campaign and Adgroup analysis
• First ever visibility into EVERY SINGLE change that was made and net impact
  • Today vs Yesterday
  • Last 7 days vs Previous 7 days
• Domain and Keyword Referrer analysis
  • Eliminate domains that send clicks but don't convert
  • Learn which sources are good potential media buys
  • Eliminate affiliates that are poor performers
  • Visibility into network partners traffic sources
• Full Daypart Analysis (conversions and conversion rate by hour and day, CPA by hour and day)

• Creative Report
  • Identify best converting ads, not simply the ones with the best Click Thru Rates
• Fully automated bidding based on OVER 30 various algorithms (BOTH rules and Portfolio based)
  • CPA/ROI based
  • Conversion volume
• Detailed Geographical analysis down to the City and State level