The Team

Robin Bender
Executive Vice President, New Business Development

Robin Bender began her media career in 1987 working on the general side of planning and buying. In 1989, when she started working at Rapp Collins Worldwide, she found her real love in advertising - direct marketing. Within her 17 years at Omnicom, Robin was responsible for the planning and buying of a wide range of direct-response media, helping clients optimize spending through aggressive front-end negotiations and back-end optimization strategies.

During Robin's 17 years, she has contributed to the success of a variety of campaigns, including subscription acquisition programs for financial and publishing companies, new member programs for credit cards, continuity lead generation programs for retail, financial, insurance and deregulated accounts, packaged goods and catalog distribution. The media mix for these programs ranges from ROP newspapers to special on-site events to DRTV and alternative media, selectively based on each client's objectives and target audience.

Robin decided to leave Omnicom in May of 2006 and work side-by-side with clients to help them understand the need to incorporate direct marketing into their marketing objectives. DRTV, insert media, directory advertising, interactive-all media that should be utilized to increase clients sales goals.

Robin is using her background experiences to work with the ConvergeDirect team to grow their clients' businesses and improve their ROIs.