Services » Technology
Search Engine Marketing
With over eight years of Search Engine Marketing experience, our team of seasoned direct response executives has what it takes to reach the goals. Because we think like direct marketers, we've created our processes and technologies to ensure ROI, CPL, CPA, etc. goals are on the top of mind. Our personal relationship in each of our clients business ensures we're all aligned to achieving the same business goals. We understand that the search engines business is to drive clicks and ours is to drive conversions. Here are a few reasons to learn more about our Paid Search
- Services:
- Personal Executive Level Campaign Involvement
- Not just in sales, but throughout the campaign
- Blend of Art and Science
Our technology is awesome, but our people are smart enough to connect the dots. Great technology alone will never exceed the best practices we've created in Search Marketing
We are business people who think like direct marketers and use paid search as our medium to connect the consumer to the advertiser
We have dozens of proven success stories from major brands who are faced with the same challenges®drive down the costs and improve campaign profitability
Search Engine Optimization
This somewhat complex partnership between technologist and marketing has troubled many organizations for years. Whether you're starting a new website or microsite or have had one in existence for several years, keeping up to date with all the changes the search engines make is a challenging one. Secondly, having a Search Engine Optimization program that's not aligned with your business goals (conversions and sales over just clicks and positions) is many times a waste of funds. Our skilled Search Engine Optimization experts have the talent to ensure your organization is in the best position to succeed organically while maintaining a close eye towards ROI. Our Search Engine Optimization services include but are not limited to the following:
Server side compliance
If the search engines can't find the content of your website, all the time and money spent fixing on-page issues and link building is worthless. We ensure many of the most common mistakes are remedied:
- JavaScript present in the HTML code of the page
- Dynamic URL strings
- Sitemap.xml and Robots.txt issues
- Broken links
- Duplicate content
- Much, much more
On-Page Optimization
Now that the page can be indexed, it's time to ensure the page is focused. All to many times, webpage's are not targeted to a primary or secondary keyword, they're simply there to convey a story. We need to continue the sales process of your site, but never forget the following:
- The structure of Title, Description and keywords need to reflect the content of each page's content
- Strategic keyword placement within the unique content of the site
- Sharing common templates amongst all your sites
- Meta Description and Meta Keywords
- Ensure graphic images are tagged correctly to help on page performance
- Much, much more
Link Building
Many industry expert place 60-80 percent of a successful Search Engine Optimization program to the creation of an effective link building program. Our link building program is a long-term startgegy to obtain both non-pad and paid link partnership with relevant websites. The various types of link programs we manage are but not limited to:
- One-way links from directories
- Competitive link harvesting
- Link Baiting
- Social Media Optimization
- Paid Strategic link placements
Our experienced team researches the domain and provides you with the list of partners. All clients see and approve the list of link partners before we go live. We do NOT use bulk email solutions to acquire the link, only direct communication with the webmasters.