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What We Do
» Marketing strategy
» Post-Implementation
» Reviewing your data
» Strategic relationships

Who We Are

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Driving Your Marketing Strategy

ConvergeDirect controls and drives your marketing strategy through ROI-based media planning. Through our proprietary media planning tools, ROIplanner and ROIforecaster, we manage the buying, the optimization and ensure the best rates and service. Our approach is not tied to any relationship with a single media partner. We have multiple buying relationships that allow us to stay on top of the best rates and the best services. Based on your needs, ConvergeDirect will determine what the appropriate media outlets are for your advertising campaign.

The media we utilize include:
• Search Engine Marketing
• Direct Response Television
• Insert Media
• Yellow Page Directories
• Direct Mail and Email List Purchasing
• Event Marketing
• OBTM (Outbound Telemarketing)
• Print
• Outdoor
• Radio

In addition to these channels, we are always researching the effectiveness of the explosion of many other media outlets including text messaging, and the blogosphere. We recognize that your goals may require multiple outlets and we will maximize your advertising investment to generate leads and more importantly, sales across all of these outlets. The important part is to have the proper media mix.

Post-Implementation

All of ConvergeDirect’s plans are measured for success based on sales generation and cost per acquisition (CPA) using ROIplanner and ROIforecaster. CPA is calculated and the data is used to revise your marketing plan, whether it means re-negotiating rates, changing channels or revising creative content. Our approach is a continuous process in which results are consistently reviewed and analyzed so we can continuously learn and sculpt a more effective campaign.

Reviewing Your Data

ConvergeDirect’s structure ensures that you will not need an unlimited checkbook to achieve optimal return on your advertising investment. We will understand your campaign goals and use our historical knowledge to construct the best strategy. We target your audience which allows you to thrive in a competitive environment. We develop plans that allow us to determine the viability of a campaign based on front-end and back-end results data. We recommend changes to better optimize your investment of time and money. We are Return on Investment (ROI) focused. Every dollar spent is done with the purpose on generating revenue.

Strategic Relationships

Finding the best people for you As multi-media specialists, ConvergeDirect recognizes the need to connect with other professionals within the field. We have multiple buying relationships that allow us to give you the best rates, best service and best commissions Your relationship with us not only connects you to over a hundred direct marketing professionals, but also offers the best professionals for your needs!

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